Molson Coors CMO Michelle St. Jacques on Creating Opportunity in an Unprecedented Year

The marketer doubled down on her 'fast, messy, awesome' ethos in 2020

When Michelle St. Jacques stepped into the role of chief marketing officer for Molson Coors last February, she was served a curve ball on day one. Just the day before, Bud Light had run a snarky ad in the Super Bowl pointing out that the company’s two biggest brands are made with corn syrup.

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