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Coors Light Toasts Farmers in Response to Bud Light's Super Bowl Campaign

Today’s event celebrates the people who grow their ingredients

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By Erik Oster

February 15, 2019

Bud Light’s Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased with the approach.

Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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