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Bud Light’s Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased with the approach.
Miller Lite subsequently shot back with a full-page ad in the The New York Times.
Today, Coors Light is hosting a “Toast to Farmers” to celebrate the farmers who grow their ingredients.
“Our employees, including members of the Senior Leadership Team, and distributors will visit on-premise accounts, buy a round of Coors Light in states where possible and raise a glass to the hardworking men and women who grow our ingredients,” Ryan Reis, vice president of the Coors family of brands, said in a note to distributors that went out Monday and was included in a MillerCoors blog post about the event.