Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Today’s event celebrates the people who grow their ingredients

Bud Light’s Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased with the approach.

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.