Miller Lite Fires Back at Bud Light’s Super Bowl Spot With Full-Page New York Times Ad

The campaign has sparked a conversation around corn syrup

Photo Iluustration, Amber McAden, Sources: Bud Light, Miller Lite, Getty Images

As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes “corn syrup” in two separate Super Bowl ads.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.