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As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes “corn syrup” in two separate Super Bowl ads.
Today, Miller Lite responded with a full-page ad in The New York Times.
“We want consumers to know the facts about why and how Miller Lite uses corn syrup in the brewing process,” a MillerCoors spokesperson said, explaining the brand chose The New York Times for its reach and the size of its audience.
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