Bud Light’s Savage Super Bowl Spot Calls Out Competitors That Use Corn Syrup

The medieval world is back for more in a 60-second spot

Bud Light tackles ingredient transparency in its Super Bowl efforts. Bud Light

Bud Light used its first 60-second Super Bowl spot to troll some of its fellow light beer friends. Calling on the brand’s now famed medieval cast of characters, including the king and the Bud Knight, Bud Light called out Miller Lite and Coors Light for using corn syrup.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.