How Brands Can Navigate the Political Minefield

Go all in, or don’t go in at all

A cube-like rendering of a broken American flag with four people standing on four stars and four people standing on the stripes
In the minefield of modern politics, how should brands approach polarizing issues, if at all? Getty Images

No brand is an island. Brands are built to resonate with the needs and hopes of customers, which evolve with culture. For better or worse, brands reflect the color and character of their times.

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Perry Lowder brings global brand strategy experience to Joe Smith, Padilla’s brand consultancy.