The Trump Presidency Has Forced Marketers to Completely Rethink Their Tactics

Brands have had to rework strategies to fit in this seemingly new climate

In this political climate, the way brands approach marketing has shifted. Photo Illustration, Amber McAden, Getty Images

Back in the old days—that is, before Donald Trump announced his candidacy for the president at the bottom of an escalator—there was room in advertising for nuance.

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@apierno Adam Pierno is avp marketing strategy at Arizona State University's Enterprise Marketing Hub.