Brands Increasingly Find Themselves At Odds With Local Governments
And situations intensify once celebrity endorsers get involved
Nike pulled Betsy Ross-themed shoes shortly after release when consumers expressed outrage.
Illustration: Trent Joaquin; Sources: Nike, Getty Images
Not unlike the rest of the world, brands are becoming increasingly more politically and socially conscious and are, in the process of doing so, provoking local governments. With brand reputation at stake now more than ever, mass market brands that skew left are inevitably in conflict with conservative politicians.
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