Patagonia Is Suing the White House as Companies Like North Face and REI Take a Stand for Public Land

Brand moves follow President Trump's Monday announcement

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On Monday, while speaking at the Utah State Capital, President Trump revealed his plan to reduce the size of two national monuments—Bears Ears National Monument and Grand Staircase-Escalante—by roughly two million acres. In a swift response to Trump’s revelation, Patagonia revamped its website with a new landing page featuring a black background and white text reading “The President stole your land.”

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