Brand Marketing

How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory

Experts weigh in on the soda-maker's tone-deaf debacle

Kendall Jenner appears in a tone-deaf ad from Pepsi. Photo Illustration: Dianna McDougall; Source: YouTube

By Kristina Monllos

April 5, 2017

Since the moment Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, protesters and a message of unity via soda—response to the ad has been anything but positive.

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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