Heinz Doesn’t Mean Beans and Gorillas Don't Sell Chocolate

How Kraft Heinz is digging deep to find a purpose that sells

Food-maker Kraft Heinz is jumping on the so-called ‘purpose bandwagon’, with its newly introduced “Beanz Meanz More” brand platform. As part of the campaign, three million limited edition cans will be sold, with Kraft Heinz donating a meal per can purchased via a partnership with charity Magic Breakfast to help reduce child hunger in the U.K.

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