Amy Williams is founder of Good-Loop, a purpose-driven advertising platform. She founded Good-Loop in 2016 after working three years for Ogilvy & Mather.
How British Brands Are Gamifying Kindness This Christmas
Treading the fine line between collaboration and coercion when it comes to cause-driven marketing.
Adland Has Oil on Its Hands—Now Is Its Chance to Make Things Right
The ad industry can have an important role in battling climate change
Heinz Doesn’t Mean Beans and Gorillas Don’t Sell Chocolate
Kraft Heinz is jumping on the so-called ‘purpose bandwagon’, with its newly introduced 'Beanz Meanz More' brand platform, but it's a smart move.
GB News Dragged Brands Into the Culture Wars. Here’s What Marketers Should Do Next
A reaction to the advertiser boycott of Britain's newest broadcaster.