Amy Williams
Amy Williams is founder and CEO of Good-Loop, a purpose-driven advertising platform. She founded Good-Loop in 2016 after working three years for Ogilvy & Mather.
Be Honest About Which Causes Your Brand Can—and Can’t—Commit to
How realistic is it that your business has the authority, scope and expertise to have a meaningful impact on an issue?
Want to Do Good in Advertising? The UN Has a Plan for That
The 17 sustainable development goals can connect brand purpose with global change.
We’ve Traded Access for Power. Should We Do It Again?
The free internet is precious, and the ad industry has an important role to play in protecting it.
How the Advertising Industry Can Really Help Ukraine
If advertising is an amp, how can we urgently give Ukrainian people the mic?
ASA Innocent Ban Reminds Us That Plastic Is Less Than Fantastic
The lessons that should be considered around brand's environmental claims.
Unilever’s Investor Backlash Illustrates the Need for Responsible Capitalism
The conglomerate is playing the long game for everyone rather than focusing on short-term profit making
How British Brands Are Gamifying Kindness This Christmas
Treading the fine line between collaboration and coercion when it comes to cause-driven marketing.
Adland Has Oil on Its Hands—Now Is Its Chance to Make Things Right
The ad industry can have an important role in battling climate change
Heinz Doesn’t Mean Beans and Gorillas Don’t Sell Chocolate
Kraft Heinz is jumping on the so-called ‘purpose bandwagon’, with its newly introduced 'Beanz Meanz More' brand platform, but it's a smart move.
GB News Dragged Brands Into the Culture Wars. Here’s What Marketers Should Do Next
A reaction to the advertiser boycott of Britain's newest broadcaster.