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Kraft Heinz has named Dentsu McGarryBowen as the agency to handle the advertising of its British household classic Heinz Beanz brand.
The appointment will see the agency both brand build and grow the range through the “Beanz Liberation” initiative in the U.K., beginning in September.
“They have the same passion and love for our Beanz and we are thrilled to work with them to further strengthen the role that Beanz can play in our consumers’ lives,” said Matt Mill, marketing lead meals at Kraft Heinz in a statement.
The contract was previously held by BBH
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