Kraft Turns Its Iconic Comfort Food Into Flavored Ice Cream

The brand, with partner Van Leeuwen, joins Levi's and Brave Robot in offbeat frozen treat collaborations

Kraft likes to tinker with its legendary macaroni and cheese, turning it bright pink and adding a candy coating for Valentine’s Day and latching onto the pumpkin spice trend for a fall novelty flavor.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in