Why Cadbury Is Promoting Independent Chocolate Retailers

'For the Love of Chocolate' campaign highlights 6 chocolatiers

John Cadbury opened his first shop on Birmingham’s Bull Street in 1824, and it would grow to become Britain’s most established chocolate brand, producing chocolate bars such as Caramel, Dairy Milk and Wispa. Now, with the Great British High Street continuing to witness closures among independent retailers, the Mondelez-owned brand has decided to promote shopping at independent chocolate shops instead of buying its products.