How Purpose-Driven Marketing Can Reignite Brand Connection 

How to harness the power of connecting passion and designing events around inclusion

The seismic shock of 2020 brought brand authenticity—a trend that was already gaining ground—to the forefront. Today, there are more opportunities than ever for marketers to deepen their relationships with consumers and meet their evolving needs. Some examples are through various means of connection, like promoting civil rights and racial equality, sustainability and mental health advocacy.