Fast Food Brands Duel With ChatGPT-Generated Ads

McDonald’s, Burger King and Subway are using the chatbot to show off their strengths

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Fast food chains fighting for market share through advertising is nothing new, but the rise of generative AI has opened a new front in the battle.

The conflict first got heated in São Paulo, Brazil, where ChatGPT-generated billboards for Burger King and McDonald’s were placed alongside each other.

McDonald’s kicked off the trend this month by launching an out-of-home campaign sharing the OpenAI chatbot’s answer to the question, “What is the most iconic burger in the world?” The copy detailed why the Big Mac deserves the title, giving a bit of history of the sandwich that dates back to 1967 and how it’s even used by The Economist to measure the purchasing power of world currencies.

Just a few days later, Burger King launched a new ad from agency David São Paulo that asked ChatGPT what burger was the biggest....



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in