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Fast food chains fighting for market share through advertising is nothing new, but the rise of generative AI has opened a new front in the battle.
The conflict first got heated in São Paulo, Brazil, where ChatGPT-generated billboards for Burger King and McDonald’s were placed alongside each other.
McDonald’s kicked off the trend this month by launching an out-of-home campaign sharing the OpenAI chatbot’s answer to the question, “What is the most iconic burger in the world?” The copy detailed why the Big Mac deserves the title, giving a bit of history of the sandwich that dates back to 1967 and how it’s even used by The Economist to measure the purchasing power of world currencies.
Just a few days later, Burger King launched a new ad from agency David São Paulo that asked ChatGPT what burger was the biggest....
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