Burger King’s Time Travel Story Shows the Limits of Advertising When It Comes to Taste

The Chicken Royal reigns supreme in the work from BBH

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Burger King may be called the “home of the Whopper,” but not everyone prefers the chain’s signature burger. A nostalgic campaign created by BBH London acknowledges that no amount of marketing can get some people to change their preferences.

The minute-long spot, titled “We Give Up,” opens in the 1960s with a man watching a Whopper commercial. He moves through the decades, changing styles with the times as he encounters a bevy of Whopper-focused marketing: flyers plastered all over walls, a blimp, a woman using Whopper-shaped headphones to listen to a cassette player, bus station ads and billboards.

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