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McDonald’s is celebrating the birthday of its furry purple mascot Grimace with an epic party. The nostalgia-fueled campaign by agency Wieden+Kennedy New York features limited-edition products, a TV commercial, an 8-bit video game and a fundraiser for Ronald McDonald House Charities.
The effort kicks off June 12 with an ad showing Grimace ringing in his birthday at McDonald’s restaurants over the years, starting with a young version of the character being wished a happy birthday by a box of chicken nuggets.