Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
McDonald’s is celebrating the birthday of its furry purple mascot Grimace with an epic party. The nostalgia-fueled campaign by agency Wieden+Kennedy New York features limited-edition products, a TV commercial, an 8-bit video game and a fundraiser for Ronald McDonald House Charities.
The effort kicks off June 12 with an ad showing Grimace ringing in his birthday at McDonald’s restaurants over the years, starting with a young version of the character being wished a happy birthday by a box of chicken nuggets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in