Inside the Future of MLB's Marketing With New Creative AOR Wieden+Kennedy

The Portland office will develop the league's new brand platform

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In two suites at Game 3 of the World Series in Philadelphia last November, Major League Baseball chief marketer Karin Timpone gave a glimpse into the future of the league’s marketing plans.

In one suite sat some of baseball’s most outgoing rising stars—Cy Young winner Sandy Alcantara, budding TV personality Jazz Chisholm and Triston McKenzie, who wants to build a business empire like LeBron James—and celeb fans like Miles Teller, who clocks in a bit younger than the average celebrity TV broadcasts typically highlight during an MLB game.

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