Camaraderie Over Competition: Newbie Ad Agency Founders, Unite
There is a phenomenon happening among ad agency startups.
When Media Agencies Score Good Deals for Some Marketers, Smaller Clients Often Cover the Cost
Agencies must balance their ledgers—but how ethical are pre-negotiated publisher deals?
When Is It Time to Fire Your Client? Agency Leaders Share Their Stories
Agency leaders told ADWEEK how they knew it was time to fire their clients.
How Agencies Use AI to Generate New Business
Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.
Dentsu Launches Its New Merkury for Media Platform
It's the group's planning and activation suite that leverages its Merkle data asset.
Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone
Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.
Sora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes
OpenAI's Sora has agencies bracing for yet another AI disruption.
Wieden+Kennedy Lays Off 20% of Portland Staff
The agency is restructuring the office under new president Jason White.
A Ukrainian Agency Looks Back on 2 Years of War Through a Creative Lens
Bickerstaff.734 discusses how the agency stays strong after so much devastation.
Could Brands Fix Independent Film’s Funding Problem?
The marketing industry's Hollywood aspirations are already impacting indie filmmakers.
W+K Vet Jason Bagley Enlists Top Industry Leaders for Advertising Coaching School
Jess Monsey, Danilo Boer, Ben Levy, Brendan Gahan and John Patroulis sign on to teach.
How Mischief, FCB and VaynerMedia Keep Evolving to Meet Client Demands
Execs Kerry McKibbin, Emma Armstrong and Wanda Pogue explain their shifting business models.
2024 Will Push Ad Agencies to Pursue New Capabilities and Scale
After a flurry of M&A activity in 2023, what VML and Gut can teach the industry.
New Agency Business Expected to Rise in 2024
RSW/US study of agencies and marketers shows an anticipated uptick in spend and use of AI.
Blood, Sweat and Bravery: How AMV BBDO and Essity Shaped Each Other
Bodyform and Knix owner Essity reflects on 10 years of busting taboos alongside agency AMV BBDO.