Digital

Google Parent Alphabet Beats Quarterly Earnings Expectations

The company reported $21.4 billion in ad revenue in the first quarter, up from $18 billion during the first quarter of 2016.

Facebook Automated the Process of Protecting Rights to Video Content

Facebook Thursday announced an update to its Rights Manager tools for owners of the rights to video content on the social network, enabling those owners to establish automated rules to help protect their videos.

Indivisible Has Spent the Last 100 Days Proving Conservatives and Liberals Can Talk to Each Other

The WNYC, MPR and Economist collaboration comes to an end tonight.

Facebook Says the Reach of Fake News Operations During the 2016 Election Was ‘Statistically Very Small’

Facebook’s efforts to keep its user base informed about the steps it is taking to combat fake news now include a look at the news period that brought the issue to the forefront in the first place: the 2016 U.S. presidential election.

Facebook Received 64,279 Government Requests for Account Data in the Second Half of 2016

Government requests for Facebook account data rose 9 percent in the second half of 2016 compared with the first half of the year, to 64,279 from 59,229, but requests for content restrictions for violating local laws were down 28 percent, to 6,944 from 9,663.

Sports Illustrated, Yahoo Sports Tap Facebook Live for NFL Draft Coverage

The first round of the 2017 NFL Draft kicks off Thursday night, and Sports Illustrated and Yahoo Sports will provide coverage of all 32 picks via Facebook Live.

Star Wars: Puzzle Droids Is Disney’s Latest Star Wars Mobile Game

Over the years, companies including Electronic Arts, Netmarble, Konami and even Rovio have released games based on the Star Wars license, and some of these games have been used to advertise new films in the franchise via the addition of themed content updates.

Marketing Technology Firm Zeta Global Raises $140 Million to Take on Giants Like Salesforce and Oracle

Zeta Global, launched by Apple's former CEO to help marketers manage huge swaths of data, illustrates the growing trend of investments into marketing clouds.

BuzzFeed Thinks Marketers Will Find More Success With Psychographics Than Demographics

According to BuzzFeed, more people are embracing their individualism and shouldn't be put into stereotypical demographic boxes by marketers.

IBT Media Is Rebranding as Newsweek Media Group

Why taking one of journalism's most respected names to market is a no-brainer.