Digital

An Inside Look Into How TikTok Could Attempt to Win Over Influencers

A brief Adweek found online lays out a proposal by which TikTok would attempt to recruit influencers off of Instagram and Youtube with the promise of hundreds of dollars to create “original, high quality content [that’s] meant to go viral."

Twitter Begins Testing Tweet Scheduling via Twitter.com

The social network revealed the news via @TweetDeck.

YouTube Adds TV Data From Nielsen to Its Reach Planner

Brands can compare reach through all stages of campaigns.

Reddit: Here’s How to Change Your Content Visibility Setting

Hide your profile from /users and more.

22 News Outlets Chosen to Take Part in the Branded Content Project

The Local Media Consortium and Local Media Association are spearheading the initiative, with funds from Facebook Journalism Project.

Facebook Reveals Several Brand Safety Updates

Zefr joins DoubleVerify, Integral Ad Science and OpenSlate as a partner.

NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform

Ryan McConville takes newly created role heading up ad platforms and operations.

Facebook’s Sets Dates for F8 2020 Annual Developer Conference

The event will take place May 5 and 6 in San Jose.

A Tidal Wave Is Coming to Snapchat

The audio streaming app and messaging app are now integrated.

Can You Tell Which of These Adweek Headlines Were Written by AI?

Recent breakthroughs in natural language programs make it more difficult than you might think.