Per a quick follow-up item from Women’s Wear Daily media editor Alexandra Steigrad, the folks in charge at both Lucky magazine and Condé Nast are aggressively denying a Wednesday Page Six report that the magazine is about to be shelved.
The WWD-obtained notes by Lucky EIC Eva Chen, her publisher and Condé Nast CEO Charles Townsend all bang the reassurance drum, hard. Here for example is part of what Chen had to say:
Lucky‘s May issue was up nearly 20 percent and, for February through May, the publication is up two percent in paging, the editor said, explaining that they outpaced the competition, which logged a 6.2 percent decline in May and a 4.2 percent dip in the four-month period. Chen also noted that Lucky is up three percent in subscriptions from December of last year over December 2012.
Chen ended her email memo with a link to the YouTube music video for P. Diddy‘s “Bad Boys for Life”. As Steigrad suggests, chances are that song will be blasting all day today at the Lucky end.