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Robert Klara
How Audi Created the World's Biggest World Cup Scoreboard Guerrilla marketing worth at least $2.1 million

Anyone who remembers when Ikea installed living rooms inside of bus kiosks or Red Bull’s Nascar racing team set up a pit stop in the middle of Times Square knows…

June 27, 2014, 11:47 AM EDT

How Banana Republic Moved From Skinny Models to Gay Guys Couple keeps the brand beautiful—and authentic

This 1992 ad marked the beginning of Banana Republic advertising’s black-and-white period, which would continue nearly to the end of the decade. While the hunky (and sometimes shirtless) male models tiptoed up to…

June 25, 2014, 9:27 PM EDT

Is the Airbus A380 This Generation's Concorde? The big plane that's a big flop

When Airbus loaded one of its super-jumbo A380s with Wall Street analysts and flew it over New York two weeks ago, it was only the latest piece of evidence that…

June 24, 2014, 6:13 AM EDT

5 Totally Drinkable High-Proof Liquors That Will Make You Look Cool Why brands are drunk on high-octane booze that's gone high-class

Imbibers who make high demands of their bourbon and vodka can’t help but have noticed the proliferation of boutique spirit brands lately. These are the liquids that differentiate themselves with…

June 23, 2014, 12:08 PM EDT

Kicking the Figs out of Fig Newtons How Nabisco solved its fruit filling identity crisis

Did you know that Fig Newtons have been around for 123 years? Wait, scratch that. Fig Newtons were actually around for 121 years, and Newtons—just Newtons—have been around for two years.…

June 18, 2014, 7:57 PM EDT

Are Brands Better Than Sex? Of course they are—or so a bunch of survey-happy marketers would have us believe

Maybe we’re guilty of generalizing, but let’s just venture a guess and say that people like to have sex. Of course, people like to shop, too. Marketers have long understood the…

June 18, 2014, 8:09 AM EDT

This Long Island Iced Tea Won't Give You a Hangover Taking on the beverage titans

Mention a Long Island iced tea to most people, and they’ll probably remember falling off a bar stool (if they remember that much). But there’s another Long Island Iced Tea…

June 17, 2014, 6:15 AM EDT

Kiss and Sell: How a Glam Band Makes Millions From Hello Kitty to coffins, Kiss cashes in

Gene Simmons, the bassist and most recognizable member of 1970s rock band Kiss, was once asked what he learned from his first job delivering newspapers in Queens, New York. “If…

June 12, 2014, 7:32 AM EDT

Toro's Six-Decade Love Affair Between Men and Mowers Lawn-care ads were cutting-edge

Sometime around 1947, residents of Levittown, the famous suburban subdivision 55 miles outside New York, opened their community newsletter and read this: “No feature of a suburban residential community contributes…

June 4, 2014, 9:39 PM EDT

New UPS Campaigns Deliver Without the Truck Focusing on logistics, brand targets millennial movers and shakers

Just in case you have ever wondered, United Parcel Service has 96,361 trucks. If you live in any of the 175 countries that UPS services, you’ve seen them: They’re big,…

May 28, 2014, 9:29 PM EDT

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