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Robert Klara

How Retailers Can Keep Christmas Music From Driving Shoppers Crazy

Experts say less is more

Danny Turner has a pretty cool job. As global senior vp of programming and production for Mood Media, he spends much of his time listening to music, thinking about music…

Why Aren't Christmas Ads as Big a Deal in the U.S. as They Are in the U.K.?

American stores just can't pull our heartstrings like the Europeans can

Like many Americans, Devra Pyrwes has watched the beautifully produced Christmas films posted online by U.K. retailers John Lewis and Sainsbury's. And like many Americans, Pyrwes got emotional watching the…

FTC Says Retailers Are 'Bamboozling' Shoppers With Fake Bamboo Fabrics

Bed Bath & Beyond, JCPenney named in complaint

According to a recent study, a staggering 71 percent of Americans keep an eye out for "green" products when they shop. And since bamboo is one of those materials that…

How the Pillsbury Doughboy Has Stayed Fresh (Hoo Hoo!) for 50 Years

One copywriter's enduring idea

Rudolph Perz first saw the dough boy in his own kitchen. It was 1965. The Leo Burnett copywriter, working on the Pillsbury account, was at his Chicago home preparing Crescent…

How Kit and Ace Uses Local Designers to Make Its Stores Into Destination Spaces

Part store, part community space, and all of it cool

Hyper-local is a popular idea in business these days and takes the form of everything from marketing (reaching shoppers through GPS) to media (news from down the street) to cuisine…

In 24 Hours, Pirelli's Calendar Showed How Quickly a Brand Can Modernize Its Image

Tire maker's new take on sexiness scored praise from women worldwide

It's not often that a tire company burns a path across the Internet the way Pirelli did when it took the wraps off its 2016 calendar this week. For those few who…

Chanel’s 60-Year-Old Bag Is Still a Paragon of Over-the-Shoulder Fashion

This accessory’s 'simple elegance' has never gone out of style

Coco Chanel once remarked, "I don't do fashion, I am fashion." Few designers could have gotten away with such singular self-aggrandizement, but Chanel had earned the right—with her little black…

View-Master Is Waking From Its Decades-Long Slumber, Thanks to Virtual Reality

Mattel reprises 77-year-old toy as kid-friendly VR

On Dec. 1, Walmart stores will begin stocking the new View-Master, completing a national retail rollout that Mattel began several weeks back. For those (under 30) people who don't instantly recognize the…

A Rare Look at Bob Greenberg's Collection of 'Outsider Art'

R/GA founder hopes to inspire employees

Bob Greenberg, the digital effects pioneer, legendary adman and founder of creative Goliath R/GA has, as you might expect, an impressive view from his New York office. Through its double set…

How In-N-Out Became the Small Burger Chain With the Massive Following

Postwar California drive-thru is the best in the West

Most motorists blowing down Francisquito Avenue on the eastern edge of Los Angeles probably don't even notice the 10-foot cement shack decorated in red-and-white candy stripe by the San Bernardino…

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