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Robert Klara

Today's Dads Call Band-Aid Their No. 1 Best-Perceived Brand

In survey, J&J stalwart beats Craftsman, Home Depot, Lowe's

As Father's Day approaches, what brand do dads think of most highly? Turns out it's Band-Aid. A survey released this week asked American fathers which brands they hold in highest regard,…

Carlsberg Is Launching a Line of Men's Grooming Products, All Made With Beer

Barley and hops are good for hair, brewer notes

Men really like their beer, including Denmark-brewed Carlsberg, which controls over 8 percent of the global beer market. The question is: Do men like Carlsberg enough to wash their hair…

Throwback Thursday: When Doctors Prescribed 'Healthy' Cigarette Brands

White coats, black lungs and dubious studies

Don’t be foolish, take your doctor’s advice: Smoke a fresh cigarette. From the 1930s to the 1950s, advertising’s most powerful phrase—“doctors recommend”—was paired with the world’s deadliest consumer product. Cigarettes weren't…

How Colgate, the Famous Minty Goop, Found Its Way Onto Your Toothbrush

Helping Americans achieve romantic success for 141 years

Sometime around 1892, a Connecticut dentist named Washington Sheffield—who'd introduced toothpaste to America in 1850—received a letter from his son, Lucius. While studying art in Paris, Lucius had watched realist…

7 Times CEOs Said Really Dumb, Customer-Alienating Things

Departing Lululemon chief isn't the only one to go way off-message

When yoga-apparel megabrand Lululemon announced that founder Dennis “Chip” Wilson would be divesting himself of his remaining stake in the company, HQ gave no official reason for his cashing out. But…

Throwback Thursday: A Century of Gorgeous, Global Coca-Cola Ads

They'd like the world to buy a Coke

A hundred years is a long time for a brand to keep the same packaging, but when that packaging happens to be Cola-Cola's signature glass bottle (introduced a century ago…

How Pop-Tarts Has Stayed Hot for Over 50 Years

Breakfast from the toaster? Still an appetizing idea

Food technologist Bill Post devised a lot of unusual foodstuffs at the Kellogg's plant he supervised in Grand Rapids, Mich., and he also devised a great way of testing all…

Why Celebrities Want to Be in PepsiCo's Ads

A 'symbiotic relationship' with stars like Beckham, Beyoncé and Jordan

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate…

Alitalia's Brand-New Look Seems a Lot Like Its Old Look—And Here's Why

A reason for every decision in the update

Last week, Alitalia took the wraps off the first major redesign of its airplanes' look in 46 years—one that CEO Silvano Sassano said in a statement represents "a new journey,"…

How the Food & Wine Classic Became America’s Hottest Festival

Dining and drinking with celebrities at 8,000 feet

With 11 restaurants in three countries, a trio of cookbooks and multiple TV appearances, Marcus Samuelsson—the celebrity chef whose grandmother started him cooking at the age of 6—has lots of…

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