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Robert Klara
The Old Flame That Indiana Jones and Don Draper Have in Common Zippo's windproof still knows how to light America's fire

Photo: Nick Ferrari Indiana Jones considered his a lucky charm. Ricky Ricardo pulled his out at the club. And Don Draper’s is key to the guy he really is. What is…

October 20, 2014, 12:01 AM EDT

7 Hipster T-shirts Featuring Brands Hipsters Would Never Buy Days Inn? Brillo soap pads? C'mon

Even if you count yourself as a hipster, there’s a good chance you’ve grown weary of all the other hipsters sporting a certain piece of street gear: the retro brand…

October 14, 2014, 12:16 PM EDT

The Most Powerful Woman in Restaurants Whom You’ve Never Met Claire Dorland-Clauzel is the marketing mind behind the Michelin Red Guide

You’ve probably never heard of Claire Dorland-Clauzel, even though she’s among the world’s most important culinary figures. Dorland-Clauzel is svp of brands (the French equivalent of the CMO) for Michelin,…

October 12, 2014, 9:07 PM EDT

Why America Still Gets Fired Up Over Fiestaware The colorful plate that shattered tradition

On a January day in 1936, The Homer Laughlin Co. set up its booth at a trade show in Pittsburgh, poised to introduce a new line of dinnerware. Laughlin had…

October 12, 2014, 9:06 PM EDT

Why Did BFGoodrich Toss a Truck Tire Out of an Airplane? The story behind the big radial free-fall

So let’s say it’s your job to do a little marketing for a new type of heavy-duty radial tire. Are you going to go all tire-geek and talk about stuff…

October 7, 2014, 6:18 AM EDT

Why George Clooney Wears James Dean’s Pants After 141 years, Levi's 501s are still the coolest jeans in America

In May 2001, a relatively new auction site called eBay had the media world abuzz. For sale was an artifact, dated to 1880, and dug up from the mud of…

October 6, 2014, 7:59 AM EDT

This Year's Most Popular Halloween Costumes Are (Surprise) Straight From the Multiplex Ninja Turtles and Disney's Frozen characters top list

When you answer the door this Halloween, there’s an extremely high likelihood that you’ll be dropping candy into the bags of Elsa, Olaf, Raphael or Donatello. Wait a sec. Those…

September 30, 2014, 1:39 PM EDT

Why VW Is Bringing Back the Original Beetle. Sort of. Nostalgia has value, but only to a point

When Volkswagen announced last week that it would be bringing back the “Beetle Classic Model” in 2015, some Bug fans probably bugged out. Wait—the real classic Beetle with manual window…

September 30, 2014, 11:38 AM EDT

How a Topless Mermaid Made the Starbucks Cup an Icon She’s a little more modest today than in the ‘70s

Every day, millions of people walk into any of 20,519 Starbucks in 65 countries, and most walk back out with the same thing: a white cardboard coffee cup. Do you…

September 29, 2014, 12:07 AM EDT

How Tiffany’s Iconic Box Became the World’s Most Popular Package This robin’s egg blue is trademarked

For the sake of you intellectual-property aficionados out there, the color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with…

September 22, 2014, 7:28 AM EDT

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