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Robert Klara
How One World Trade Center Is Branding Its Spectacular Views Taking marketing to the 102nd floor

In the old days (say, 1996) if you wanted to check out the views from the top of the World Trade Center, the Port Authority of New York and New…

November 5, 2014, 1:21 PM EST

The Rise and Fall of the World's Most Hated Clothing Brand From buffalo checks to oral sex, the weird story of Abercrombie & Fitch

You may not have heard of Lasse Hansen, Carter Czech or James Flook, but chances are you’ve seen them naked. Or nearly so. How? You’ve seen their chiseled torsos in…

November 2, 2014, 11:02 PM EST

Morris the Cat Talks Brand Endorsements, Naps and How He Really Feels About Grumpy Cat An exclusive interview with the original celebricat

As any celebrity will admit, if you've been out of the public spotlight for a few years, it can be pretty tough to get back on your feet. Especially if you…

October 31, 2014, 8:04 AM EDT

Once and for All: Is It Duck Tape or Duct Tape? Duck is a brand name. Duct sounds more logical. What a sticky problem.

If you happen to be working on a Halloween costume this week, remember two things: Nothing beats duck tape when you need to fashion a quick coffin or a knight’s…

October 29, 2014, 7:04 AM EDT

These Over-the-Top Holiday Gift Baskets Won't Be Regifted Big things come in ginormous packages

There's an old joke that circulates every holiday season about how there's really just one fruitcake in the world--the one everybody keeps regifting. But actually, that most unwanted of all presents…

October 27, 2014, 12:01 AM EDT

How Louisville Slugger Became the Only Bat You Know by Name From Pete Browning to Derek Jeter

Photo: Nick Ferrari It happens at two minutes and 12 seconds into this Major League Baseball video. No, not Derek Jeter's final hit—a high chopper to the left side of the…

October 27, 2014, 12:01 AM EDT

How One Man Hopes to Restore the Legacy of Kodak Steven Overman is the new CMO

Steven Overman has been passed a torch that is very bright but awfully heavy. On Oct. 1, he was named CMO of Kodak. Remember Kodak? With the first handheld camera…

October 20, 2014, 12:01 AM EDT

The Old Flame That Indiana Jones and Don Draper Have in Common Zippo's windproof still knows how to light America's fire

Photo: Nick Ferrari Indiana Jones considered his a lucky charm. Ricky Ricardo pulled his out at the club. And Don Draper’s is key to the guy he really is. What is…

October 20, 2014, 12:01 AM EDT

7 Hipster T-shirts Featuring Brands Hipsters Would Never Buy Days Inn? Brillo soap pads? C'mon

Even if you count yourself as a hipster, there’s a good chance you’ve grown weary of all the other hipsters sporting a certain piece of street gear: the retro brand…

October 14, 2014, 12:16 PM EDT

The Most Powerful Woman in Restaurants Whom You’ve Never Met Claire Dorland-Clauzel is the marketing mind behind the Michelin Red Guide

You’ve probably never heard of Claire Dorland-Clauzel, even though she’s among the world’s most important culinary figures. Dorland-Clauzel is svp of brands (the French equivalent of the CMO) for Michelin,…

October 12, 2014, 9:07 PM EDT

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