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Robert Klara

Why the Magic 8 Ball Still Holds Our Fascination

Can a classic toy stay relevant? Signs point to yes

Abe Bookman's toy was a flop. He should have seen it coming. After all, the toy was a fortune-telling device. It was 1950, and for the previous four years, Bookman's company…

These 13 Visually Stunning Ads Offer a Glimpse of Airlines' Golden Age

When seats were wide, wine was cold and life was good

Consumers look to airlines for plenty of things these days, but glamour probably isn't one of them. Unless you're among the privileged few who can afford to fly in premium…

Seriously: Why Can't Ben & Jerry's Make a Cannabis Ice Cream?

Founders are for it, fans are pumped, but it won't be easy

The happy duo of Ben Cohen and Jerry Greenfield (better known to snackers as the men behind Ben & Jerry's ice cream) fired a shot heard around the pot world…

Why So Many People Are Suddenly Wearing $600 Canada Goose Coats

Thank Sundance, Kate Upton and penguins

Supermodel Kate Upton is already known for her enormous … accomplishments, but her most impressive by far took place in December 2012. Wearing little more than boots and a bikini…

Brands That Make Your Mobile Life Cooler

Texting gloves, mobile surgeons and purse chargers are part of a $125 billion business

The mobile industry is worth some $1.56 trillion. Most of that money comes, of course, from the sale of devices and the data plans that go with them. But a…

Converse’s Street-Style Campaign Shows How People Rock Their Chucks Around the World

Lived-in looks from Tokyo to São Paulo

Converse's Chuck Taylor, the stitched-canvas, rubber-toed basketball shoe, is somehow at home everywhere from magazine spreads to mosh pits. So it's no surprise that celebrities from Andy Warhol to George…

50 Cent Wants His Energy Drink to Be About Sales, Not About Him

Celebrity branding without the celebrity

Like many musicians, the erstwhile giants of hip-hop have discovered that selling brands often means a more reliable revenue stream than selling music. It's why the aughts have found Sean…

Can Cadillac Move Back Into the Luxury Lane?

CMO Uwe Ellinghaus makes a brand-new start of it in old New York

When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off.…

How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf

The checkered past of Burberry’s perfect plaid

As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature…

The Tall, Cold Tale of the Big Gulp

Thanks to 7-Eleven, large will never be the same

The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In…

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