Robert Klara | Adweek
Robert Klara
What Are Amway’s Ads Really Promoting? 'It seems like a kind of secret'

In 1959, the Barbie doll hit store shelves, Cadillac rolled out its biggest fins, and Richard DeVos and Jay Van Andel, two high school friends from Ada, Mich., began selling…

February 12, 2014, 10:50 PM EST

Here Are the 2014 Products of the Year When your shopping cart takes only the best

Quick—what do the Xbox, Eggland's Best eggs and Adams flea and tick spray have in common? For the record (and before your mind wanders too far) they’re a few of…

February 12, 2014, 9:00 AM EST

Many Florists Barely Break Even on Valentine’s Day Order gatherers are a thorn in their side

As you read this, Americans are in the process of dropping $1.9 billion on Valentine’s Day flowers—much of it going to buy the 224 million roses grown just for the…

February 10, 2014, 10:09 PM EST

Selling Exercise Equipment: Always a Heavy Lift The rise of exertainment

In 1932, Mrs. Gordon Bergfor of New York City learned from her doctor that she had a chronic neuromuscular disease. The only hope she had was finding an exercise machine…

February 6, 2014, 6:27 AM EST

Moonshine Leaves the Woods for Store Shelves Enter Tim Smith’s Climax

Despite grumbling from some quarters that the Discovery series Moonshiners—which shines the camera light on the bootleggers of backwoods Appalachia—is a dramatization, one component of the show just got real:…

February 3, 2014, 11:18 PM EST

Some of Today’s Coolest Digital Devices Take a Page From the Past Analog chic

It was Albert Einstein who said “The distinction between the past, present and future is only a stubbornly persistent illusion.” He was talking about relativity, of course, but just hold the…

February 3, 2014, 11:09 PM EST

NFL Linebackers Love Campbell’s, but Where Have All the Real Men Gone? Cut to Clay Matthews with a digitally enlarged noggin

To get across the idea that soup is a hearty, wholesome, stick-to-your-ribs sort of food, you couldn’t do much better than hire a pro football player. As these ads show,…

January 30, 2014, 7:44 AM EST

Apparel Brands Are Gearing Up in the Hopes of a Cold, Snowy Super Bowl When bad weather generates buzz

The media have already made much of the fact that Super Bowl XLVIII will be the first in game history to be played outdoors in a cold-weather city (specifically, in…

January 27, 2014, 9:31 PM EST

Why a Military Contractor Needs to Advertise to the Average Consumer Putting a value on a patriotic image

One day in 1937, engineer Hall L. Hibbard brushed the eraser dust off plans for the most innovative military aircraft in the world, the P-38. Test pilots marveled at the…

January 23, 2014, 5:41 AM EST

This Company Has Endured for 159 Years by Keeping Its Beds Consistent. Ditto for Its Ads Charles P. Rogers has no need for a headline

In 1904, when the Charles P. Rogers bed company took out this column-width advertisement in Harper’s magazine, the average consumer shopping for home furnishings had very different needs. Most Americans…

January 16, 2014, 7:57 AM EST