Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

The tasty, colorful drink mix has been fruity, fun and affordable since the Great Depression.

Hilton Garden Inn Is Upping Its Food-and-Beverage Game With Some Help From Judy Greer

The fruits of a 2-year brand refresh debut today.

84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team

Members of the San Diego Splash, women's basketball team whose players are all over 80, now have all the salad dressing they could ever want.

With Its Wall of Honor, Red Wing Is Exhibiting Worn-Out Boots and the ‘Epic Stories’ Behind Them

The shoe company was inspired by true tales from real customers.

A New Look at Millennials’ Favorite Brands Shows a Few Surprises Climbing the List

Despite its public image woes, Uber gained the most ground in YouGov BrandIndex's latest ranking.

How the Lacoste Polo Shirt Modernized Tennis and Helped Shape Fashion

The Lacoste polo shirt remains one of the most durable, versatile and timeless fashion staples in modern history.

What’s It Like to Be a Trans Person? MAC Cosmetics Is About to Show You

A new documentary, More Than T, airs tonight on Showtime.

Don’t Look Now, but the Wisconsin State Flag Just Started Looking Really Gay

Ad agency VML riffed on a 169-year-old logo for the Milwaukee Pride Parade.

B. Smith’s Husband Is Launching a Petition Demanding the Aunt Jemima Brand Change Its Name

The petition seeks to drop the mascot as well, thereby setting the character 'free.'

Good Housekeeping’s ‘Kitchen of the Future’ Could Also Be the Future of Content Marketing

A swank new space for food shoots doubles as an event and promotional venue.