Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

Abbi Jacobson Will Tell Jokes at 35,000 Feet to Promote Virgin Atlantic’s New Wi-Fi Service

The Broad City creator is helping push the airline's new transatlantic perk.

The Story Behind Big League Chew, the Shredded Gum That Benched Tobacco in a Minor League Dugout

The novelty of the ersatz chaw spoke to guys 40 years ago, and it still does.

Popular Mechanics Broke Out the Power Tools and Built This DIY Workshop in the Sky

We visited the magazine's studio for making online video in partnership with Home Depot.

How the ‘I Heart NY’ Logo Transcended Marketing and Endures 4 Decades After Its Debut

It still represents the spirit of the city.

Watch This College Freshman Hand Out Mentos Gum to 43,000 of His Closest Friends

Putting the old free-sample tactic into overdrive.

How Crayola Crayons Gave Its Century-Old Product Renewed Relevance in the Age of iPads

Adult coloring books, co-branded lipstick and an app are helping keep the brand competitive.

You Can Blame Your Increasingly Costly Back-to-School Shopping List on Tech

Spending soars to $83.6 billion in 2017 as lists get longer and digital devices become even more popular.

Luxury Brands Just Got One More Reason to Hate the Internet: Spoofing

New study reveals it's a bigger problem than many believed.

Adweek Announces Winners of the 2017 Brand Genius Awards

This year’s honorees will be profiled in the Oct. 16 issue of Adweek, and feted at a gala awards dinner on the evening of Oct. 18 at Cipriani.

Cheerios’ Failed Case for Yellow Shows Why It’s So Hard for Brands to Trademark Colors

General Mills' defeat illustrates one of branding's trickiest tasks.