Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. A writer and editor with the magazine since 2006, Robert is also the author of two nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance" and "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence."

After 51 Years, Vans Is Finally Explaining What ‘Off the Wall’ Means

Explaining the evolved meaning of 'off the wall' is the subject of Vans’ newest campaign.

Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey

The Road Through Warroad: Hockeytown USA is a full-length show produced by Cannonball, Enterprise’s creative agency of record.

Why America’s Aging Casual-Dining Chains Are Quietly Building Fast-Casual Restaurants

In the past few years, a number of long-established names have been quietly developing new restaurant concepts in an apparent effort to get millennial diners in the door.

Frat-boy Fave Jägermeister Is Taking a Shot at the Cocktail Crowd

Despite its challenges, Jägermeister remains the No. 1 imported liqueur in the U.S., and is by far the most fabled libation you can order at a bar.

Counterfeit Goods Are a $460 Billion Industry, and Most Are Bought and Sold Online

According to the International Trademark Association, $460 billion worth of counterfeit goods were bought and sold last year, much of it online.

With This New Digital Tool, Valvoline Aims to Lure Drivers When It’s Time to Get an Oil Change

With Valvoline Drives, a web-based coupon promotion that provides discounts proportionate to customer loyalty, the brand hopes to drum up repeat business.

What Happened When Kind Had to Throw Out the Wrapping That Made Its Snack Bars Famous

The brand's new line of bars, made of mashed-up fruit, didn't look very appetizing in its signature clear wrapper.

How Spam Used the Super Bowl to Kick Off Its Sizzling New Message

Ads from the new campaign for the famed convenience meat are all about the sound it makes when you fry it up.

The Inside Story of How Mr. Peanut Learned to Dab, and Got Nominated for a Shorty Award

A new video from Planters aims to up its chances of winning an award after a GIF of its mascot took off on social media.

How Alfa Romeo Vanished From the U.S., Only to Return as One of 2017’s Biggest Super Bowl Advertisers

The fast, stylish and troubled nameplate makes a play for American drivers.