Portrait of Robert Klara

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

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The Gretsch Became an Icon Along With The Beatles

Perspective

The rockabilly icon favored by countless guitar gods continues to rock on.

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How Did This Cell Carrier Advertise a 50% Rate Discount? Chop a Ford in Half, Of Course.

Sports Marketing News

Thanks to Consumer Cellular, Brad Keselowski's Nascar is now a convertible.

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Carhartt’s Resale Program’s Been Good for the Planet—and Good at Luring New Shoppers, Too

Commerce Week

With lower prices for vintage goods, Reworked appeals to new demographic groups.

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The 115-Year-Old NAACP Has Gained New Relevance by Acting Like a Brand

Diversity, Equity and Inclusion

CMO Aba Blankson on management, marketing—and the state of corporate diversity.

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Southwest and Omni Leverage April’s Solar Eclipse in a Spacey Marketing Mission

Travel Advertising News

Promising the sun, the moon and the stars—and delivering.

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Rite Aid Wants Customers to Know It’s Got Their Backs. Will That Cure Its Many Ills?

Retail News

Will the pharmacy chain's new 'It Means More' campaign cure its many ills?

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Thayers Is Courting Gen Z With a Centuries-Old Ingredient

Perspective

The skin care brand's powerhouse ingredient dates to the 16th century.

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Brands Talk a Big Game About Diversity. Did Super Bowl 58’s Ads Follow Through?

Super Bowl Commercials

Some groups gained ground while others remained in the shadows.

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An Average Super Bowl Ad Packs In More Celebrities Than Ever. When Is Enough Enough?

Super Bowl Commercials

A breaking point could be coming, or maybe it's here already.

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Popeyes’ Super Bowl Ad Freezes Ken Jeong for 52 Years, Then Makes a Star Out of His Dog

Super Bowl Commercials

Popeyes brings back cryonic stasis for its Super Bowl ad with actor Ken Jeong.