Voortman is going all-natural in its re-brand.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. A writer and editor with the magazine since 2006, Robert is also the author of two nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance" and "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence."
A series of weird 15-second TV spots at 2 a.m. directed viewers to a toll-free number that led to an even weirder phone tree.
Geo-specific, symptom-specific data on consumers helps WebMD’s corporate partner Reckitt Benckiser, the makers of Mucinex, target advertising.
Dr. Bronner’s is a small, Southern California brand with 150 employees, yet its 2015 revenue came in at $95.7 million, a 126 percent increase from 2011.
Cup Noodles tries a new beat for the next generation, doing a tie-in with a musical genre known for drawing the fresh-faced crowd.
The brand signed up these style-conscious guys with huge social followings to create 'Instagroom' videos to walk guys through the uncharted realm of hair care.
A wild card in the marketing of the apartments will be the cachet of the hotel’s brand name and all it conjures, but will it be enough to lure buyers?