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Robert Klara

Can Caitlyn Jenner Transition Into a Celebrity Brand Endorser?

Cosmetics, haircare, food—but probably not Wheaties

No sooner had Caitlyn Jenner shown her new self to the world via Vanity Fair yesterday than the question began popping up on social media: Should Wheaties put her back…

How Silly Putty Became the World’s Most Malleable Toy

A bungled WWII chemistry experiment saved by an adman

A few days shy of Christmas 1968, the Apollo 8 mission blasted off from Cape Kennedy, Fla., with Captain James Lovell and two other astronauts aboard. The mission would accomplish…

12 Modern Tech Devices the Smithsonian Is Saving for Posterity

Figuring out which iPhone to keep (and which to toss)

Ask what’s in the American history collection at the Smithsonian Institution, and most people will mention really old stuff like The Star-Spangled Banner or a few chunks of Plymouth Rock…

Why Tabasco Is the Kick-Ass Condiment That's Been Making People Sweat for 147 Years

The little-known genesis of the secret sauce

The Civil War was one of the most devastating events in American history, but food scholars point to at least one good thing that came from it: It's why there's…

Can Lady Gaga's Keyboardist Make His Donut-Shaped Keyboard Into a Brand?

At 1,000 pounds, it's got 292 keys and a $45,000 price tag

Brockett Parsons was a man at the peak of his career—but something was holding him back. It was 2011 and Parsons, as the keyboardist for Lady Gaga's touring band, had played…

The Sticky Story of Krazy Glue (and How It Holds Our Lives Together)

It’s Strong. It’s Clear. Just keep your fingers away from it

In 1968, the Japanese chemical company Toagosei began selling a fast-bonding glue called Aron Alpha. The name didn't exactly roll off the tongue. But neither did the glue's chemical name,…

Why Riedel Is the Stem That Wine Lovers Reach For

Legendary glassware 11 generations in the making

Maximilian J. Riedel still recalls the day that Robert Mondavi came to visit his father, Georg. It was back in the 1980s, and the legendary California vintner had already been…

Why Rich Boys (and Girls) Are Buying Fewer Toys

Cool experiences are more important than cool stuff

While it's certainly nice to be rich, these are not the easiest times to be a member of society's top tier of income earners. Venture capitalist Tom Perkins laid it…

8 Ways the Creature From the Black Lagoon Still Walks Among Us

How does a 61-year-old, C-list monster stay so popular?

In a few weeks, New York-based Mezco toys will release a new action figure as part of its Living Dead Dolls series. The figure is 10 inches tall, highly detailed…

Advertisers Can Finally Boogie Again With the Disco Hit Y.M.C.A.

Iconic Village People song lives on in licensing

It's been 38 years since it was written, 26 years since it was in the top 10 and four years since it became the center of a contentious international court…

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