Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. A writer and editor with the magazine since 2006, Robert is also the author of two nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance" and "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence."

Can L.A.’s Trendy Pan Am Dining Experience Make a Landing on the Las Vegas Strip?

The next step: Turning an entire plane into a restaurant.

Nerf’s Billion-Dollar Toy Empire Surprisingly Started With a Foam-Rubber Rock

Here's a look at Nerf's dynasty of polyurethane, from balls to blasters.

Watch This Poor Guy Try to Justify a $10,000 Motorcycle Purchase to His Significant Other

A new ad from electric Zero Motorcycles takes on the psychology of the impulse buy.

How One Entrepreneur, Nostalgic for the Sweatshirts of His Youth, Created the ‘Greatest Hoodie Ever Made’

Homegrown and sewn, American Giant hoodies are sold direct to consumers online.

This 130-Year-Old Dance Wear Brand Is Now an Online Publisher

Just three months after a mid-January relaunch, is already the go-to web platform for all things dance.

After Booting Its Lumberjack for a Woman in Flannel, Brawny Lands on Ellen

The lumberjack graced Brawny's packaging for 43 years.

Can Legendary Bar Favorite Skee-Ball Successfully Make the Jump to the Digital Age?

The new owner of the game that dates back more than 100 years is betting big on it.

How the ‘Latin Motown’ Is Remixing Itself for a New Generation of Consumers

Fania Records, the label that launched salsa, is now in the DJ booth.

Will United’s PR Disaster Finally Make Airlines Reconsider the Hated Practice of Overbooking?

Now that it’s gone viral, the video showing three burly airport security officers physically dragging a screaming passenger off United Airlines Flight 3411 yesterday has left the carrier with quite […]

How the Red Solo Cup Became the Drinking Vessel of Choice for Partygoers

'[The red Solo cup] works without any sophisticated marketing. You don’t need sexy packaging—it just is what it is. It’s classic.'