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Robert Klara

The Myth and Magic of WD-40, the Cold War Lube That Changed America

Admit it: You’ve got at least one can at home

According to the most recent census, there are 115,227,000 households in America, and they don't have a lot in common. Only 33 percent have kids, 18 percent are millionaires, and…

Customers Are Paying to Trade Places With the Barista

Latte classes are the hottest thing to come from the coffee bar

Two years ago, Christian Ott decided to run a Sunday afternoon seminar on coffee appreciation. Ott had just been hired as director of coffee for Stone Creek, an artisanal coffee…

Meet Pinball's New Wizard, the Man Who Hopes to Save a Faded Industry

With tables like Wizard of Oz, Jersey Jack is reinventing the game

Jack Guarnieri isn't the sort of guy who worries about fans dogging him everywhere—except, that is, when he walks into a pinball parlor. It's a rainy afternoon in New York City,…

Benjamin Karsch Leads Revlon's New Mission 'to Inspire Love'

But how is he going to sell lipstick?

Benjamin Karsch is no stranger to larger-than-life CMO jobs. Procter & Gamble, Kraft, Johnson & Johnson, Cigna—Karsch has run the marketing for all of them. But Karsch (whom everyone calls…

How Jean Patou Squeezed 10,600 Jasmine Flowers Into a 1.6-Ounce Bottle

The story of Joy, the costliest perfume you can buy

Henri Alméras, the legendary perfumer of Grasse, stared contemptuously at designer Jean Patou and his confidant Elsa Maxwell, the plumpish society columnist from America. It was 1930, and the pair…

How Goodwill's New Boutiques Are Dressing Up Secondhand Shopping

Old-fashioned threads, cutting-edge spaces

When Macklemore donned a mangy fur coat and strutted over the used sofas in his 2013 "Thrift Shop" video, fans got a good look at the Goodwill Outlet at 1765…

How Starving Artists, Students and Strivers Made Cup Noodles Great

The 3-minute meal that’s been eaten 30 billion times

See if you can identify the product associated with the following directions: "Pull back lid. Fill with boiling water. Let stand for three minutes. Stir well and enjoy." Well, you either…

Why Cuba’s Best Cigar Is Still Hot (Despite a 52-Year Embargo)

The full-flavored story of H. Upmann, JFK’s favorite smoke

It was Friday, Feb. 2, 1962, and President John F. Kennedy summoned his press secretary Pierre Salinger into his office for an urgent meeting. "I really need some help," said Kennedy. "What…

Can Karin Timpone Make Marriott More Millennial?

The Walt Disney marketing veteran packages hotels for a new generation of travelers

As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that—but no marketer knows it better than Karin Timpone. As…

Just How Realistic Is Ryanair's $15 Fare to Europe?

Update: Apparently 0% realistic, per the airline's board

Few prospects are as alluring as the idea of being able to step on a plane and zip off to Europe for 15 bucks—but such a wonder may soon be…

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