With The Great Gatsby in theaters and everyone suddenly falling in love with the glamor of the 1920s, now’s a fitting time to take a look at one of the…
The law doesn’t allow for the trademarking of a great view, but there’s nothing wrong with branding it. Just ask the marketing folks at the Empire State Building. The 1931…
The fact is largely forgotten, but first lady Eleanor Roosevelt used to host a weekly radio show sponsored by the Simmons mattress company—a cultural footnote immortalized by Cole Porter in…
For the next few weeks, the shopper who steps through the doors of the Brooks Brothers New York flagship store is bound to marvel over what seems like a nifty…
For every industry whose marketing has undergone a revolution over the years, it’s always amusing to find the relative handful for whom time seems to have stood still. Case in…
Robert Hennessy has an unusual talent. If you tell this ex-analyst entrepreneur where you live in New York, he can name every laundry and dry cleaner within a stone’s throw.…
The long road of the automotive industry is littered with the wrecks of many a brand that broke down along the way—not just the truly awful ones that never should…
If you're a postpubescent North American male and reading these words right now, there’s a good chance that you shaved your whiskers off this morning. Chances are, too, that you’ve heard…
A bastion of fashion since 1860, Bloomingdale’s might not be the first place that comes to mind for a high-tech shopping experience. But that’s likely to change with the department…
Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…
