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Robert Klara
Mattress Ads Wake Up to Human Sexuality Not so long ago, ads showing couples sharing a bed were taboo

The fact is largely forgotten, but first lady Eleanor Roosevelt used to host a weekly radio show sponsored by the Simmons mattress company—a cultural footnote immortalized by Cole Porter in…

May 16, 2013, 6:42 AM EDT

Brooks Brothers Premieres the Great Gatsby—Well, His Closet The story behind the venerable haberdasher selling a Gatsby collection

For the next few weeks, the shopper who steps through the doors of the Brooks Brothers New York flagship store is bound to marvel over what seems like a nifty…

May 10, 2013, 7:42 AM EDT

Marketers Promise to Make You a Muscle Man Decades worth of supplement strength claims

For every industry whose marketing has undergone a revolution over the years, it’s always amusing to find the relative handful for whom time seems to have stood still. Case in…

May 9, 2013, 7:01 AM EDT

This Former Hedge Fund Analyst Wants to Launder Your Clothes DashLocker spreads in NYC

Robert Hennessy has an unusual talent. If you tell this ex-analyst entrepreneur where you live in New York, he can name every laundry and dry cleaner within a stone’s throw.…

May 5, 2013, 11:07 PM EDT

How Bentley Blew Past Rolls Royce Returned to its roots

The long road of the automotive industry is littered with the wrecks of many a brand that broke down along the way—not just the truly awful ones that never should…

May 2, 2013, 10:08 AM EDT

How Brands Use the Ritual of Shaving to Sell Everything From condensed milk to life insurance

If you're a postpubescent North American male and reading these words right now, there’s a good chance that you shaved your whiskers off this morning. Chances are, too, that you’ve heard…

April 25, 2013, 12:05 AM EDT

Get the Perfect Clothing Fit With a Digital Sizing Booth Bloomingdale’s offering high-tech shopping

A bastion of fashion since 1860, Bloomingdale’s might not be the first place that comes to mind for a high-tech shopping experience. But that’s likely to change with the department…

April 15, 2013, 10:11 PM EDT

Lego's Consistency Has Been the Key to Its Success Getting girls was the tricky part

Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…

April 15, 2013, 10:10 PM EDT

The Marlboro Man Still Sells Cigarettes E-cigarettes get tough

It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots…

April 11, 2013, 12:07 PM EDT

Wear the True Scent of Downtown Tru Blooms Chicago might just smell better than Bieber

C’mon, admit it: Haven’t you always wanted to find a perfume that’ll make you smell just like downtown Chicago? Well, that day has arrived. (And cool out: The scent is…

April 4, 2013, 2:07 PM EDT

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