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Robert Klara

United Airlines Is Using Virtual Reality to Show Off Its Swanky New Business Class

Matt Damon helps showcase planes that don't exist yet

Ever since United and Continental merged in 2010 to create the world's largest airline, Daniel Cuellar's department has been hard at work creating a swanky new business class called Polaris. It's…

How Ghostbusters Went From Low-Budget '80s Flick to Scary-Big Franchise

With the branding deals to match

It'll take a few days before we know how Ghostbusters (the much-discussed flick slated for release this Friday) will perform at the box office, but it's easy to get a…

Why Wise Chose Food Trucks to Inspire Its Latest Potato Chip Flavors

Crunch into a bag of local flavor

If you've been to a deli or grocery store in the past, oh, lifetime or so, you've probably noticed that potato chips come in a staggering variety of exotic (and…

Marketing to Women From Its Earliest Days Has Kept Keds Running for 100 Years

And the original Champion shoe never looked younger

             Keds' new Made in America line takes its inspiration from the brand's classic designs of yesteryear. Keds In 1916, women in America couldn't vote, serve in the military or, in…

Why Century-Old Nathan's Is Still America’s Most Famous Frank

Plus, the skinny on that hot dog eating contest

On July 4, thousands of people will gather on the steamy streets of Coney Island in Brooklyn to witness a spectacle that only a city like New York can serve…

How America's Top 2 Breakfast Cereal Makers Are Responding to Soggy Sales

Crunch time for Kellogg's and General Mills

Oh, for the good old days of breakfast cereal. If you're of a certain age, chances are you can hum Kellogg's "Two scoops of raisins" jingle, imitate Tony the Tiger…

How an Ohio Candy Man Invented America’s Most Enduring Summertime Treat

96 years later, Good Humor ice cream's as cool as ever

Around the suburbs of Buffalo, N.Y., Bill Pavone is something of a celebrity. He's better known as Chilly Billy, which is also the name of his ice-cream truck. The freezers…

New Microsite Lets You See How Degas Would Have Painted Your Garden

Or your kid, or your cat, or Bieber

The impressionism movement in painting ended 124 years ago. Even so, wouldn't it be cool if you could see how Degas or Van Gogh would have painted your front yard—or,…

How One of YouTube's Most Hypnotic Stars Is Building a Brand Around His 'Cardistry'

For Zach Mueller, 52 cards means a 6-figure salary

Every YouTube star has a video that cemented his or her place in internet fame. In the case of Zach Mueller, that video is probably one called "Hypnotic Cardistry Kid."…

How Cartier’s Love Bracelet Went From '70s Status Symbol to a Millennial Must-Have

Kylie Jenner wears 5 at a time

Hospital emergency rooms have to keep all sorts of equipment on hand, from defibrillators to occlusive dressings, to deal with any medical crisis. But in New York, where the gurney…

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