Marty Swant

Marty Swant

Marty Swant is a technology staff writer for Adweek.
Marty Swant is a technology staff writer for Adweek, where he specializes in digital marketing trends, social platforms, ad tech and emerging tech such as virtual reality and artificial intelligence.

Craig Ferguson Seeks Answers to Life’s Biggest Questions in His New Branded Content Series

Craig Ferguson and his wife co-produced a show with the clothing brand Gant to discuss big questions about the world.

Advertising Week’s President Highlights 4 Key Themes Across the Conference

Advertising Week President Mari Kim Novak said data, diversity and politics are key themes at this week's annual industry event.

Facebook Is Adding More Advertising Objectives for Brands That Use Messenger

T-Mobile and American Eagle are pleased with their bots.

Twitter Is Finally Letting Some Users Tweet With as Many as 280 Characters

Twitter is testing letting some users in certain languages tweet with as many as 280 characters.

A Top Google Exec Admits Brand Safety Problems Were a ‘Complete Miss on Our Part’

Unilever's CMO also wants 100% viewability

With Its First Campaign, Verizon’s Oath Promises Brand Safety and Scale

Oath is hoping it can woo advertisers away from Google and Facebook by showcasing safer content while still maintaining data-heavy targeting.

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

The acquisition of The Weather Company fuels a new division encompassing data, media and technology services.

Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser

The IAB, 4As and ANA say Apple's plans to integrate cookie-blocking into Safari could hurt the existing economic model of the internet.

Dozens of College Newspapers Across the U.S. Are Launching Their Own Snapchat Discover Channels

Snapchat is opening its Discover platform for college newspapers to have their own channels.

Twitter Expected to Talk With U.S. Lawmakers About Russian Ad Buys During the 2016 Campaign

A top-ranking member of the U.S. Senate Intelligence Committee has called for a hearing with Twitter and other platforms.