HBO Max’s Debut SXSW Installation Offers Immersive Library Look
Interactive digital experience will also be offered in-person at some AT&T stores.
SXSW Will Build a Virtual Downtown Austin for Attendees to Experience in VR
Participants can attend panels, meetups and events through the platform.
Stacey Abrams Will Give Keynote at South by Southwest Online 2021
David Dobrik, 50 Cent, Amy Klobuchar, Demi Lovato, Desus Nice and the Kid Mero will also speak at the event.
With South by Southwest’s IRL Future in Limbo, Is It Worth It for Brands to Show Up?
Marketers are (mostly) confident they can still have an impact on consumers if they have to attend the 2021 conference from home.
SXSW Announces Online Portion of 2021 Festival With Plans for Physical Events TBD
Applications will be open for virtual participants and film submissions on Oct. 6.
SXSW’s 2020 Film Lineup Comes to Amazon Prime Video—for Free
The festival lineup will stream for free on Amazon Prime Video in a 10-day "online film festival" beginning later this month.
With SXSW Canceled, The Fader Takes a Mainstay Music Experience Digital
The Fader couldn’t hold its annual Fader Fort in Austin, so it pivoted to a nine-hour digital festival with a charitable component.
Entertainment Brands Chart Their Next Steps After Canceled SXSW
Companies will ramp up digital marketing, delay releases and plan recycled activations.
On the Adweek Podcast: What’s Happening in Austin as We Work From Home
Co-hosts David Griner and Ko Im discuss the fallout from SXSW, what's to happen in Cannes and what it's like to WFH.
In the Face of SXSW Cancellation, Austin Chooses to Band Together
SXSW would have begun today.
How Are Brands With Activations Coping After South by Southwest’s Cancellation?
Companies had put a massive amount of effort and investment into South by Southwest, and are working to salvage the hype.
South by Southwest Is Canceled Out of Overwhelming Concern Over Coronavirus
The first time in 34 years the show will not go on.
South by Southwest Is Not Canceled Despite Coronavirus Concerns
The annual conglomeration of festivals is scheduled to run March 13-22.
Will the Coronavirus Outbreak Mark a Tipping Point for How Conferences Address Disease?
Many events hope it's a passing concern, but others are investing in screening technology.
SXSW’s Final Lineup Features Janelle Monáe, Damon Lindelof, Nine Inch Nails
SXSW 2020 adds major names across the big and small screens.