With South by Southwest's IRL Future in Limbo, Is It Worth It for Brands to Show Up?

Marketers are (mostly) confident they can still have an impact on consumers if they have to attend the 2021 conference from home

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Key Insights

The coronavirus pandemic has wreaked havoc on events in 2020, and the marketing industry hasn’t been immune. For the first time in decades, major industry events like Cannes Lions and South by Southwest didn’t go on in person.

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