SXSW’s Final Lineup Features Janelle Monáe, Damon Lindelof, Nine Inch Nails

SXSW 2020 adds major names across the big and small screens

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The festival will run from March 13-22 in Austin, Texas. SXSW
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With just a month left before attendees from across the globe descend on Austin, Texas, South by Southwest has dropped the names of dozens more keynote and featured speakers who will be onstage throughout the week.

A Watchmen-focused keynote will feature Nine Inch Nails’ Trent Reznor and Atticus Ross, who collaborated with the HBO series’ executive producer and writer Damon Lindelof. Award-winning singer, songwriter, producer and actress Janelle Monáe will also give a keynote, as well as The Farewell’s Lulu Wang. Musician, actor, writer and director Carrie Brownstein will be onstage for a keynote conversation with award-winning musician, actress, producer, director and writer Annie Clark, known better by her stage name St. Vincent.

SM Entertainment founder Lee Soo-Man will appear onstage in a keynote conversation with Capitol Music Group COO Michelle Jubelirer. Another keynote conversation will feature Cat Packer, executive director of Los Angeles’ Department of Cannabis Regulation, in conversation with Cannabis Doing Good and KindColorado president and founder Kelly Perez. Documentary filmmaker Michael Moore will also take part in a keynote conversation with Pink Floyd founder Roger Waters.

Calling this announcement the “most significant” in the festival’s 34-year history, chief programming officer Hugh Forrest said in a statement that the speakers added to the lineup are “can’t-miss luminaries who are headed here to share the theories, strategies and motivation behind their success.”

In addition to the keynote speakers, the festival also announced more than two dozen more featured speakers and several dozen more participants in featured sessions at the event. Some highlights include Noam Chomsky in conversation with Mehdi Hassan, U.S. Rep. Earl Blumenauer (D-Ore.) in conversation with Politico’s cannabis reporter Natalie Fertig, Judd Apatow interviewing Stephen Colbert, The Good Place‘s Jameela Jamil, Rashida Jones and Kenya Barris on their upcoming Netflix series Black Excellence, and Kim Kardashian West on criminal justice reform.

The annual festival will run from March 13-22.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.