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Following its first cancellation in 34 years in March due to the novel coronavirus pandemic, South by Southwest (SXSW) today launched the online portion of its 2021 programming, with details on the physical event to come.
The annual conglomeration of festivals, which includes programming related to tech, branding, music, film, education and more, draws nearly 400,000 visitors and more than $350 million to Austin, Texas, each spring. For marketers, the event serves as an arguably unrivaled opportunity for brands to make a splash with activations and experiential launches.
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