With SXSW Canceled, The Fader Takes a Mainstay Music Experience Digital

First online-only Fader Fort will raise funds for music charities

fader fort's digital flier
The Fader will broadcast its first-ever digital Fader Fort on March 31. The Fader

Key insights:

The Fader was one of many brands to drop out of SXSW days before the host city of Austin, Texas canceled the event due to public health concerns over COVID-19.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.