In the Face of SXSW Cancellation, Austin Chooses to Band Together

Pivoting from festival to small business push

The cancellation prompted a South by alternative.
This marks the first year in SXSW's 34 year history that the conglomeration of festivals won't be held in Austin, Texas. Photo Illustration: Dianna McDougall; Sources: SXSW, Getty Images

AUSTIN, Texas—It’s Friday, March 13.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.