SXSW

In the Face of SXSW Cancellation, Austin Chooses to Band Together

Pivoting from festival to small business push

The cancellation prompted a South by alternative.
This marks the first year in SXSW's 34 year history that the conglomeration of festivals won't be held in Austin, Texas.Photo Illustration: Dianna McDougall; Sources: SXSW, Getty Images
By Kathryn Lundstrom

March 13, 2020

AUSTIN, Texas—It’s Friday, March 13.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's senior news reporter based in Austin.

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