Why the Digital Content NewFronts Are Going Bicoastal This Year

The 2-week advertising bazaar is being split between 2 coasts and 2 distinct weeks.

NGL Studios Is Launching a Multicultural Comedy Channel for Millennials

At its NewFronts pitch today, NGL Studios announced it will launch an app and a new comedy series later this year.

Mashable Unveils Cross-Platform Vertical Video and Data-Heavy Targeting

The company is rolling out the Mashable Reels series of tappable stories about tech, culture and entertainment for the mobile web.

Sony’s Astronauts Wanted and Rumble Yard Focus Heavily on Gen Z in Their Joint Pitch to Marketers

The NewFronts presentation featured Al Roker, Grace VanderWaal and Tammin Sursok and more than a dozen shows aimed at young audiences.

Uproxx Showcases ‘Young Thinkers, Doers and Creators’ at Its NewFront Event

The company focused on content for the 'culture of now' and showed ad clients a panel of young thinkers and innovators that exemplify that point of view.

Activision Blizzard Plans to Structure Major League Gaming More Like Traditional Sports

MLG's NewFronts event focused on reach for global brands.

Here’s Why Advertisers Should Target Dads With Digital Videos Before Mother’s Day

Emotional spots pack a punch.

This Health Website Is Charging Advertisers Up to $4 Per Video View

HealthiNation's content is unusually relevant to brands.

Studio71 Announces New Programs From Top Creators and Affirms Dedication to Brand Safety

Lilly Singh, Dwayne Johnson, and Rhett and Link announced new shows in a NewFronts presentation digitally delivered to partners to illustrate the types of content the company's creators do best.

Business Insider’s First NewFronts Presentation Will Bring Its Popular Videos to Life

Business Insider's first NewFronts presentation introduced the ad community to its wide variety of available programs.