The 2-week advertising bazaar is being split between 2 coasts and 2 distinct weeks.
At its NewFronts pitch today, NGL Studios announced it will launch an app and a new comedy series later this year.
The company is rolling out the Mashable Reels series of tappable stories about tech, culture and entertainment for the mobile web.
The NewFronts presentation featured Al Roker, Grace VanderWaal and Tammin Sursok and more than a dozen shows aimed at young audiences.
The company focused on content for the 'culture of now' and showed ad clients a panel of young thinkers and innovators that exemplify that point of view.
Lilly Singh, Dwayne Johnson, and Rhett and Link announced new shows in a NewFronts presentation digitally delivered to partners to illustrate the types of content the company's creators do best.
Business Insider's first NewFronts presentation introduced the ad community to its wide variety of available programs.