In light of brand safety concerns and fake news, The New York Times is focusing on its quality journalism at the NewFronts.
Media planners and buyers hope to see some progress made on the legacy issues associated with digital video that have slowed their spend.
The video-heavy publisher, which produces 3 hours of Facebook live content per day, is joining the NewFronts lineup.
BBC.com, which receives over 95 million unique views each month, will debut its presentation at the IAB's NewFronts in May.
The entertainment platform and content creator network has removed itself from this year's NewFronts.
The publisher for the digital generation formerly known as Woven Digital will showcase award-winning branded series and highlight audience growth.