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At Vevo’s NewFront presentation on Thursday, the company offered new bells and whistles without deviating far from the pitch it’s been making to advertisers for several years now: Vevo is a high-reach, brand-safe source of connected TV inventory.
The event, held at Sony Hall in New York, featured Latin music artist J Balvin as the headliner. Balvin performed an as-yet-unreleased song in addition to several hits.
Vevo touted itself as the largest FAST (free, ad-supported) network in the U.S.
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