Vevo Cements Transformation Into Streaming Network

Platform claims to be the largest FAST network in the world

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As connected TV becomes an increasingly big priority in media buyers’ budgets, Vevo used its NewFronts time Thursday at New York’s Hammerstein Ballroom to declare itself the largest free ad-supported streaming TV (FAST) network in the world.

The music video network, founded by Universal Music Group and Sony Music Entertainment in 2009, also said it was home to the largest multicultural audience, touting that it captures 1/3rd of every country’s population, and half of the Hispanic American and Black American populations, respectively each month.

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