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Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy’s Thanksgiving Day Parade in New York.
The NBCU Creative Partnerships team collaborated with Google’s creative team for the campaign, which highlights Google Pixel 8’s AI-powered camera features. The creative will show how the Rockettes get ready for their Thanksgiving Day performance as the holiday season kicks off.
“We’re excited to bring these features to life contextually, in partnership with NBCU, during one of the year’s most memorable holiday experiences in the Macy’s Thanksgiving Day Parade,” said Zach Overton, senior director of U.S.
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