Chance the Rapper Headlines Yahoo's NewFront

The event served as a celebration for partners

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After a year of change for the media and ad-tech company, Yahoo returned to NewFronts this year with a concert from Chance the Rapper.

The event was light on news and more of a celebration thrown for Yahoo’s partners. The Grammy-winning artist regaled the crowd with hits like “No Problem” and “I’m the One,” a Justin Bieber song featuring Chance.

Chance revealed he was a user of aughts-product Yahoo Messenger, with the screen name 2hot4you (though Adweek didn’t get a debrief on the exact spelling).

Yahoo skipped the NewFronts last year but had a slot on the 2021 calendar as Verizon Media.



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