SiriusXM Is Using Data to Drive Growth Beyond the Car
Former WSJ CMO Suzi Watford has brought her own blend of newsroom thinking to the audio giant.
What an Intangible Economy Means for Marketers
The increasing importance of positioning brand as an asset.
What Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of Pitching
Collective costs can run as high as $1.2 million.
How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn
The general interest publisher continues to buck larger economic trends.
Sprite Is Named Most Resilient Brand, Even as Shoppers Look to Off-Brand Competitors
The research expects private-label brands to grow to take 40% of market share in Europe by 2028.
Top 100 Global Brands Declined in Value by 20% Since 2022
The 2023 Kantar BrandZ list continues to be dominated by tech giants.
How Companies Can Turn Consumers Into Loyal Fans
As brands become more entwined with personal identity, new research suggests a strategy.
Global Ad Spend on the Rise, but Digital Growth Is Slowing
Spending is forecast to reach $727.9 billion in 2023, and increase 4.7% next year.
This Could Be the ‘Golden Age’ of B2B Marketing
Business-centric brand marketers are set to focus more on building value rather than just driving sales.
Marketers Are Clueless About Post-Cookie Solutions
The smorgasbord of cookieless solutions in the market is overwhelming decision makers.
A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’
The economics of the existing pitching process are 'untenable.'
ANA Study Shows What Capabilities Brands Are Investing In for Their In-House Agencies
82% of survey respondents indicated they have an in-house agency, up from the 78% that indicated this five years ago.
To Align Sustainability and Growth, Embrace Circular Marketing
CMOs are uniquely positioned to help lead business transformation, according to WFA and Kantar.
Why B-to-B Companies Are Investing More in Brand Marketing
Experts explain three factors propelling the trend.
Fast Food’s Next Battleground: In-House Delivery
Data-hungry brands scramble to onboard customers to their own apps.