TV / Video

History’s Ice Road Truckers Delivers 3.9 Mil. Viewers

Ice Road Truckers rumbled into its second season Sunday night, delivering 3.9 million viewers to History in the 9 p.m. time slot, while reaching 2.3 million adults 18-49 and 25-54. […]

Movie Studios Expand Into Virtual Web Worlds

NEW YORK With fewer bodies in movie theaters and consumers migrating en masse to digital formats, Hollywood studios are understandably keen to reach their market in new, hopefully more effective […]

Broadband Board: A Roundtable With Cable MSO Sales Chiefs

While the national sales guys grab all the headlines around upfront time, the unsung heroes of the cable business are the local ad sales executives who labor outside the limelight […]

One the Road

I always enjoy this time of the year because I take the show on the road, so to speak, to do my presentation on the upcoming fall prime-time schedule. Last […]

Bummer Summer? Broadcast Nets’ Shows Are Off to a Slow Start

After a tough season due to the writers

The Upfront: Buyers Drop $9 Billion Into Sellers’ Market; All Nets Get Big Lifts

The barrels of ad dollars being dumped into the current upfront marketplace is proving that broadcast TV

Patrick Swayze Moves Forward on New A&E Drama

THE PROGRAMMING INSIDER Monday, June 9, 2008

LIN TV, DirectTV Ink Retransmission Agreement

LIN TV and DirecTV have signed a retransmission agreement for the carriage of 25 LIN TV stations in 15 markets such as Albuquerque, N.M.; Grand Rapids, Mich.; Indianapolis, Ind.; and […]

Versus Extends TV Rights Deal for Tour de France

Versus, the sports cable network, has extended its TV rights deal with Amaury Sport Organization, organizer of the Tour de France, to continue exclusive coverage of the 23-day race through […]

ESPN to Tee Off of 15 Platforms for U.S. Open Golf Coverage

ESPN will provide coverage of the 2008 U.S. Open Championship across 15 multimedia platforms, including ESPN, ESPN2, ESPN HD, ESPN Classic, ESPN Deportes, ESPNEWS, ESPN International, ESPN.com, ESPN360.com, ESPNDeportes.com, ESPN […]