The Latest CMA Report Brings New Privacy Concerns to Google’s Cookie Deprecation Plans
These are the 3 biggest challenges the CMA raised around Google’s Privacy Sandbox.
These are the 3 biggest challenges the CMA raised around Google’s Privacy Sandbox.
The video app’s U.S business operations are valued up to $100 billion.
New data from Adform shows buyers might waste more than 20% of a $1 million campaign over-targeting users with alternative IDs.
Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser.This is the third reprieve Google [...]
Publishers could see between 5-50% of buying opportunities blocked, as the various players scale their practices.
The candymaker shared at Possible Miami how it's using custom algorithms to create its own media strategy more optimized to sales goals, which makes the company less beholden to media [...]
At the Green Media Summit, publishers and adtech firms shared roadblocks like a lack of data and adoption thwarting sustainable media initiatives.
Integral Ad Science and DoubleVerify have new tech tools to help brands block MFA (made-for-advertising websites), and publishers worry that they will have no choice but to get caught in [...]
Buyers and adtech firms are diving into the bidstream to target campaigns along advanced contextual signals toward quality media and away from audience-focused strategies.
At an IAB Tech Lab event in New York, the UK regulatory body said it was prepared to delay cookie deprecation's deadline, currently set for the end of this year, [...]
Facebook and Instagram's Potential Reach metric inflates viewership figures by up to 400%, according to a lawsuit.
Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.
Brands continue to spend on TikTok despite the House voting to ban it.
The Oxford academic found a stimulating complexity in both worlds.
Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.
ADWEEK's Digital & Tech Creator of the Year on fostering brand connections and remaining authentic.