Brand Marketing

New Perot group gets ready to roll: supporters seek buying firm for direct response campaign By Richard Brunell

NEW YORK–Thought you’d seen the last of Ross Perot? Think again.

Supporters of the iconoclast Texan have quietly contacted four agencies and buying services around the country about handling a direct response TV campaign that will introduce a membership drive for […]

Borden has the munchies: will Doner survive crunch? By Michael McCarth

NEW YORK–Borden, which has been consolidating its once long list of agencies, may be preparing to review its North American snacks business,

Almost all of Borden’s snack advertising is currently handled by W.B. Doner/Southfield, Mich.The $7.2-billion food giant, which recently unveiled the Borden name on its new Snacking Turtles, Snack Mix and […]

AFL&C Gets Into the Rink with NHL

BOSTON – ‘Last night I went to a fight and a hockey game broke out.’ Rodney Dangerfield’s joke reflects the kind of image that the National Hockey League hopes to […]

Japan Looks Toward New Lifestyles — Consumers Will Prefer Quality Over Quantity as Society Evolves By Dave Barrage

TOKYO – Japanese attitudes toward family, upward mobility, business and the country’s relationshi

According to Dentsu, Japan’s domestic and foreign problems, some of which are deemed structural to the economy, will be addressed this year as the country tries to enact major social […]

OFF AND RUNNING — After a rough holiday season and key player changes, 1993 figures to be a real horse race among movie makers By BETSY SHARKE

Although still winded from a treacherous holiday season and a tight r

In fact, with 160 films planned for release – a 20% increase from ’92 – and recent personnel changes at the highest levels of Hollywood, this year’s box office derby […]

HOWDY, BEAVER CREEK: Time for the Annual Hue and Cry About Color Trends

What are the hot colors for 1993 and beyond? We’ll see hues that are ‘more yellow, more aged and softer, which reflects a sense of warmth and comfort’; and environmental […]

The ‘Johns’ May Call On PacTel Cellular By Robin Meyerowit

SAN DIEGO – In a move which may signal the arrival of a new ad agency here, John Vitro and John Robertson, the former head creative team at Franklin/Stoor

Vitro and Robertson said they had not yet decided whether they would participate in the PacTel Cellular review – or made any firm decisions on their future plans. But if […]

Four Finalists In SuperValu Review By Beth Heitzma

HOPKINS, MINN. – The Minneapolis division of SuperValu Stores, Inc., selected four finalists last week for its estimated $1-3 million advertising account and sour

Late last week, sources said although approximately 10 Minneapolis agencies received and responded to the preliminary questionnaire issued just before the end of the year, finalists were having second thoughts […]

RABBIT HUNT — In an industry filled with creative types, why hasn’t somebody come up with a way for agencies to retain control of their best ideas? By MICHAEL SCHRAG

Chiat/Day doesn’t own the Energizer Bunny it c

Stupidly and self-destructively, the advertising industry has lashed itself to an outmoded compensation structure that guarantees its finest efforts will be undervalued and commoditized. While other businesses recognize the importance […]

Shop dumps Daihatsu in Australia

Daihatsu Australia has been dumped by its agency, Bond Strohfeldt, after the car maker inititiated a review for its Charade model. Bond Strohfeldt let go of the $4-million account because […]