Brand Marketing

LEAN CUISINE

AGENCY: Tatham Euro RSCG, ChicagoCLIENT: Stouffer Foods, Solon, OhioEXECUTIVE CREATIVE DIRECTOR: Judith WermeART DIRECTOR: John LineschCOPYWRITER: Karen WalliskyPHOTOGRAPHERS: George Grigus (food), Jean Moss (people)Ads that employ feminist themes for selling […]

Jack in the Box Expects $20-30 Million Loss

SAN DIEGO – Jack in the Box parent Foodmaker Inc. said it expects a second quarter fiscal loss of between $20-30 million related to an outbreak of food poisoning traced […]

WHAT A WAY TO WAKE UP

WLUP radio in Chicago has always had attention-getting radio personalities and for the last eight years or so has also had notable advertising at the hands of its longtime partner […]

British shops look to make a connection: telecommunications accounts are a new source of revenue in the U.K. By Susannah Richmon

LONDON The freshly deregulated U.K. telecommunications industry is about to become b

Since British Telecom was privatized in 1984, the government has been granting licenses to would-be rival companies to end the former state-owned monopoly. So far, Mercury and Hutchison Telecom’s Microtel […]

Dentsu hire will shore up its U.S. base

Dentsu Corp. of America is prepared to announce a number of appointments this week–including the naming of Kazuo Kudo, as the No. 2 executive under president Keiji Matsushima– indicating a […]

MIXED SIGNALS: Even as a proposal to tax advertising is routed at the local level, similar measures seem to be gaining favor in the national arena By ALAN PELL CRAWFOR

Ever since Marion Barry got out of stir, the

Those in Ward 8 elected him to represent them in City Council, which is where he could be found on a drizzly Thursday in early March. Mayor Sharon Pratt Kelly’s […]

New Tagline Will Beat Bud’s Current Theme

ST. LOUIS – ‘Nothing Beats a Bud’ for Anheuser-Busch’s Budweiser brand is history, according to sources close to the brewer. A new theme is in the works and will probably […]

Gingiss Formal Wear: A FITTING FASHION By Kellie Krumplitsch and Henry En

AGENCY: Bozell/Chicago

CREATIVE DIRECTOR: Cindy Bokhof, John GagneART DIRECTOR: John GagneCOPYWRITER: Deidre FitzpatrickPHOTOGRAPHER: Lee PageCLIENT: Gingiss InternationalAfter years of providing formal wear for every occasion, Gingiss International has come to recognize the […]

SURVIVAL OF THE FITTEST By Stephen Bar

During the recession, publishers protected their flanks by cutting costs, upgrading titles, making selective acquisitions, and fine-tuning circulation.

Having gained a stronger position, they now hope to recoup with advertisers.Ira Weinblatt doesn’t want to talk about the current state of magazines. Back in his office after several days […]

Miller to Launch ‘Northern Exposure’ Promotion



MILWAUKEE – Miller Brewing will today announce an exclusive promotional tie to another of network television’s hottest properties, CBS’s

The link-up, involving the company’s Miller Genuine Draft brand, comes on the heels of the mega-brewer’s $30-million multi-media extension program of its National Basketball Association sponsorship, and could signal an […]