Agencies

Will Martin Sorrell Be Remembered for Saving the Ad Industry, or for Crushing Its Soul?

Industry insiders debate his influence, but many agree on several key points.

After Years of the Same Approach, Holding Company Leadership Will Need to Diversify

Sir Martin Sorrell's resignation will usher in a new era.

On the Adweek Podcast: Martin Sorrell and the Fall of a Giant

We look back at the WPP CEO's rise, fall and clouded legacy.

Why WPP’s Cryptic Handling of Martin Sorrell’s Resignation Is the Wrong Move

The agency's approach ensures continued speculation and uncertainty.

4 Improv Games That Will Help Loosen Marketers Up

Upright Citizens Brigade gives a crash course in comedy at 4A's.

Mother’s Creepy Call for U.S. Interns Is the Stuff of Nightmares. Apply at Your Own Risk

Will it lure the right candidate into the agency's clutches?

What Will Be the Talk of 4A’s Next Year?

We asked 2018 attendees.

WPP CEO Martin Sorrell Steps Down Abruptly After 33 Years

The ad industry's top executive resigns amid news of an investigation by WPP's board

Macy’s Launches a Review of Its $500 Million U.S. Media Business

Incumbent Carat has been invited to pitch.

Creative Agency Wongdoody Acquired by Indian IT Giant Infosys for $75 Million

The conglomerate looks to move into full-service Accenture territory.