Telecom

The Calls of the Wild



In the cutthroat telecommunications market, the mighty AT&T has been under siege by MCI and other rivals. ANN COOPER talks to MCI’s agency, Messner Vetere Berger

At this year’s Irish Advertising Festival in Kinsale, Ireland, Tom Messner, in an unrestrained Queen’s accent, urged his audience of U.K. delegates to adopt more U.S. advertising techniques. The garrulous […]

Nynex review winding up, Bell Atlantic said to last until May By David Gianatasi

BOSTON–A total of $180 million in telecommunications media buying is slowly wending its way out of the review process. Shops contin

Last week, Nynex spokesperson Janine Mudge said a denouement in that drama could be expected “shortly” but wouldn’t elaborate on what exactly that meant. So finalists Arnold Fortuna Lawner & […]

British shops look to make a connection: telecommunications accounts are a new source of revenue in the U.K. By Susannah Richmon

LONDON The freshly deregulated U.K. telecommunications industry is about to become b

Since British Telecom was privatized in 1984, the government has been granting licenses to would-be rival companies to end the former state-owned monopoly. So far, Mercury and Hutchison Telecom’s Microtel […]

British Shops Look To Make a Connection: Telecommunications Accounts Are A New Source of Revenue in the U.K. By Susannah Richmon

LONDON – The freshly deregulated U.K. telecommunications industry is about to become

Since British Telecom was privatized in 1984, the government has been granting licenses to would-be rival companies to end the former state-owned monopoly. So far, Mercury and Hutchison Telecom’s Microtel […]

Telecommunication Wars Hit Australia: Telecom and Optus Fight for Share As Court Battle Heats Up Over Ads By Penny Warnefor

CANBERRA – The attempts by the government-owned phone company, the Australian and Oversea

Just six months after privately owned competitor Optus introduced its services, the AOTC has been accused of misleading and deceptive marketing by the country’s advertising watchdog, the Trade Practices Commission.The […]

Telecommunication wars hit Australia By Penny Warnefor

CANBERRA–The attempts by the government-owned phone company, the Australian and Overseas Telecommunications Corp. (AOTC), to retain market share amidst new c

Just six months after privately owned competitor Optus introduced its services, the AOTC has been accused of misleading and deceptive marketing by the country’s advertising watchdog, the Trade Practices Commission.The […]