Xbox Releases Epic Ad for Its New Consoles as High-Stakes Holiday Shopping Season Nears
Xbox has released an epic new ad as it looks to win over market share from arch-rival Sony PlayStation, in what is a very high-stakes year for the brands as [...]
How Inventors and Ad Agencies Are Starting to Shape the Internet of Things’ Next Phase
Creativity
What can a hot tub that makes its own shopping list tell us about the future of the internet?
The Most Engaging Brand Content of 2016, Month by Month
Brand Marketing
In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but [...]
Microsoft Seeks Unity This Holiday by Gathering Activists of All Stripes for an Art Project
Creativity
It's been a divisive year. In the interest of making unity a thing again, Microsoft just released "The Art of Harmony," an uplifting piece of work that features real people, [...]
Microsoft Is Challenging Slack With a Chat System Featuring an Army of 85 Bots
Performance Marketing
Microsoft, as expected at its Office event today, pulled back the curtain on its Slack competitor, which is called Microsoft Teams. Since launching in 2009, Slack has become a popular, [...]
What Chatbots Are Teaching Us About the Future of Marketing
Performance Marketing
Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.