Brand Marketing

The Most Engaging Brand Content of 2016, Month by Month

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By Erik Wander

December 28, 2016

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but on Facebook and Instagram as well, and were rewarded for their efforts.

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Erik Wander

Erik Wander is Adweek's features editor.

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