Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.
During Cannes panel with FCB and Levi's.
'I thought meditation was bullshit.'
Activision Blizzard Leagues discusses the state of the industry.
Combining creativity with pop culture.
Fire up Amazon, you've got some spending to do.
The full story on undercover cops that seduced activists to take them down.
Carrefour's rogue attempt resulted in actual, ratified change.
An exercise in wishful thinking?
'This new campaign flips classic ballet on its head,' explained Pum Lefebure, CCO and co-founder of Design Army.
In less than four hours, the three women were touched 157 times.