Portrait of Angela Natividad

Angela Natividad

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.


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#MeToo Founder Tarana Burke Explains How the Simple Phrase Gave Voice to So Many

Brand Marketing

During Cannes panel with FCB and Levi's.

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Could Meditation Be the Key to Unlocking Brilliant Creative Ideas?

Creativity

'I thought meditation was bullshit.'

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The Future of Esports and the Implications for Advertising and Sports as We Know It

Brand Marketing

Activision Blizzard Leagues discusses the state of the industry.

This is a Profile

5 Marketing Lessons Burger King Learned From Studying Hackers

Brand Marketing

Combining creativity with pop culture.

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5 Books That Will Teach You Everything You Need to Know About Advertising

Agencies

Fire up Amazon, you've got some spending to do.

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Lush UK Is Taking Flak for Calling Out Police Officers in Its Latest #SpyCops Campaign

Brand Marketing

The full story on undercover cops that seduced activists to take them down.

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One French Supermarket Chain Uses Black Markets to Highlight the Absurdity of EU Food Regulations

Brand Marketing

Carrefour's rogue attempt resulted in actual, ratified change.

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Orangina Deployed Genie-Infused Cans to Get People to Shake Them

Brand Marketing

An exercise in wishful thinking?

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Design Army’s Visual Refresh of the Hong Kong Ballet Takes a Leap Into a Surrealist Dreamland

Brand Marketing

'This new campaign flips classic ballet on its head,' explained Pum Lefebure, CCO and co-founder of Design Army.

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Schweppes Brazil Made a Dress That Measures How Often Women Get Groped

Brand Marketing

In less than four hours, the three women were touched 157 times.

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This Homeware Brand’s New Short Is a Truly Strange Tale of Cyborgs and Plastic Home Fittings

Brand Marketing

Buster + Punch wants you to bow to your robot overlords.

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Delsey’s New Animated Film Is Surprisingly Heart-Wrenching for a Suitcase Ad

Brand Marketing

The brand's connected luggage spot about magical pursuit wants viewers to unplug.

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Amsterdam Is Solving Its Gum Litter Problem by Making Shoes Out of Recycled Gum

Brand Marketing

Why waste it when you can wear it?

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Selfridge’s Latest Campaign Explores Luxury as a Concept in Surrealist Film

Brand Marketing

The brand's first cinematic ad in 40 years questions the meaning of extravagance in today's world.

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By Changing a Single Word, Schweppes Hopes to Transform Its Entire Positioning

Brand Marketing

There's an innocent levity to new positioning that past-tense predecessors sorely lacked.