Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.
#MeToo Founder Tarana Burke Explains How the Simple Phrase Gave Voice to So Many
During Cannes panel with FCB and Levi's.
Could Meditation Be the Key to Unlocking Brilliant Creative Ideas?
'I thought meditation was bullshit.'
The Future of Esports and the Implications for Advertising and Sports as We Know It
Activision Blizzard Leagues discusses the state of the industry.
5 Marketing Lessons Burger King Learned From Studying Hackers
Combining creativity with pop culture.
5 Books That Will Teach You Everything You Need to Know About Advertising
Fire up Amazon, you've got some spending to do.
Lush UK Is Taking Flak for Calling Out Police Officers in Its Latest #SpyCops Campaign
The full story on undercover cops that seduced activists to take them down.
One French Supermarket Chain Uses Black Markets to Highlight the Absurdity of EU Food Regulations
Carrefour's rogue attempt resulted in actual, ratified change.
Orangina Deployed Genie-Infused Cans to Get People to Shake Them
An exercise in wishful thinking?
Design Army’s Visual Refresh of the Hong Kong Ballet Takes a Leap Into a Surrealist Dreamland
'This new campaign flips classic ballet on its head,' explained Pum Lefebure, CCO and co-founder of Design Army.
Schweppes Brazil Made a Dress That Measures How Often Women Get Groped
In less than four hours, the three women were touched 157 times.
This Homeware Brand’s New Short Is a Truly Strange Tale of Cyborgs and Plastic Home Fittings
Buster + Punch wants you to bow to your robot overlords.
Delsey’s New Animated Film Is Surprisingly Heart-Wrenching for a Suitcase Ad
The brand's connected luggage spot about magical pursuit wants viewers to unplug.
Amsterdam Is Solving Its Gum Litter Problem by Making Shoes Out of Recycled Gum
Why waste it when you can wear it?
Selfridge’s Latest Campaign Explores Luxury as a Concept in Surrealist Film
The brand's first cinematic ad in 40 years questions the meaning of extravagance in today's world.
By Changing a Single Word, Schweppes Hopes to Transform Its Entire Positioning
There's an innocent levity to new positioning that past-tense predecessors sorely lacked.